AGL Growth Model Self-Assessment Results

ICE Model: Results

Grade Low (Low Priority or High Uncertainty)

• Review Viability: Reassess whether the initiative aligns with your long-term vision.
• Identify Weak Links: Check which of the Impact, Confidence, or Ease factors are pulling the score down.
• Modify or Park: Consider adjusting scope, simplifying execution, or postponing until conditions improve.
• Gather More Data: Conduct additional market research or collect feedback from potential customers before committing resources.

Grade Medium (Moderate Priority with Refinement Needs)

• Strategic Optimisation: Look for ways to improve either customer impact or execution feasibility.
• Test Small-Scale: Deploy pilot versions or beta tests to validate assumptions.
• Refine Approach: Apply AGILE iteration—adjust messaging, operational flow, or strategic positioning based on feedback.
• Resource Allocation: Invest cautiously, ensuring flexibility for pivots as insights develop.

Grade High (High Priority and Strong Execution Potential)

• Accelerate Deployment: Focus on scaling, marketing, and automation.
• Maximise Momentum: Identify key drivers (e.g., partnerships, targeted outreach) to expand impact.
• Optimise for Growth: Build repeatable systems, streamline operations, and prepare for LEAN scalability.
• Focus on Innovation: Strengthen competitive differentiators, ensuring long-term sustainability and market leadership.