What is the AGL Model?

Following on from a career in Aircraft Manufacturing, Engineering Consulting and Academic practice in Entrepreneurship and Innovation, Irvine has developed significant experience in Innovation, Leadership and Change Management techniques. 

Using the aviation analogy Irvine has developed a new AGL Growth Model helping companies, organisations and individuals to understand when to generate ‘lift’, when to maintain current ‘glide path’, how to avoid ‘turbulence’ and how to apply ‘leading edge’ principles to identify optimum ‘launch windows’ for new products and services maintaining a competitive advantage.

The AGL Growth Model is a dynamic four-step framework designed by Irvine Abraham, to help entrepreneurs develop an entrepreneurial flightpath to navigate business growth with precision, adaptability, and strategic altitude control.

By focusing on Above Ground Level (AGL) metrics, this model ensures businesses measure their position relative to real market obstacles in their competitive environment, avoiding misleading industry benchmarks (Above Sea Level thinking).